When is a bail-out not a bail-out?

In today's Fort Worth Star-Telegram, there was an article in which some politicians felt that calling the bail-out plan a "bail out" was a mistake. Perhaps, they mused, it would help if they instead call it a "rescue". I'm thinking lipstick and pigs here. This bail-out crisis has reminded me once again that we should never confuse "politician" with "leader".